# Custom product badges

To add a custom badge you need to add a tag with a specific prefix to the products that you want to have that custom badge. The prefix is `badge:` followed by the text you want to show within the badge.

Example: the tag `badge: PROMO23` can be added like this:

<figure><img src="https://53546601-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbDY41rxQywECDbaBijnt%2Fuploads%2FM5D7dOdznbJtMsumzqwh%2Fimage.png?alt=media&#x26;token=60f7e25f-76cc-4061-b2aa-da74e3164305" alt=""><figcaption></figcaption></figure>

Once added, the tag will be visible on the collection and product pages:

<figure><img src="https://53546601-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbDY41rxQywECDbaBijnt%2Fuploads%2FiKAdCr96JIjRtpNDkDMZ%2Fimage.png?alt=media&#x26;token=29df3ef8-40f4-46bf-9203-72d6d42685c8" alt=""><figcaption></figcaption></figure>

<figure><img src="https://53546601-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbDY41rxQywECDbaBijnt%2Fuploads%2FRZSajxzgSAyAvJYhPZgk%2Fimage.png?alt=media&#x26;token=aee9d77b-8acd-410c-8a0f-973e7e930789" alt=""><figcaption></figcaption></figure>

The color of the badges can be managed from the theme settings - `Theme settings > Colors > Badges`.