# Custom product badges

To add a custom badge you need to add a tag with a specific prefix to the products that you want to have that custom badge. The prefix is `badge:` followed by the text you want to show within the badge.

Example: the tag `badge: PROMO23` can be added like this:

<figure><img src="/files/d2st3bBtU4NZ9xVQhPYJ" alt=""><figcaption></figcaption></figure>

Once added, the tag will be visible on the collection and product pages:

<figure><img src="/files/oPIcMPz6jOHw0M1y8lDU" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/3M7EOdqAXoiRRFeKJUOK" alt=""><figcaption></figcaption></figure>

The color of the badges can be managed from the theme settings - `Theme settings > Colors > Badges`.


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